Yurii Martynov
Yurii Martynov
Yurii Martynov is the Marketing Director at RouteGenie, the leading software platform for medical transportation. With years of experience in the NEMT industry, Yurii leads brand strategy, demand generation, and go-to-market efforts that help transportation providers and brokers discover the tools they need to grow. Working closely with NEMT providers, brokers, and healthcare organizations has given him a deep understanding of the challenges facing the industry. He writes about NEMT operations, healthcare transportation trends, and the evolving role of technology in connecting patients to care.
Posts by Yurii Martynov:
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05/27/2026 7 mins readNEMT Software Pricing: What It Costs and How Vendors Actually Charge
NEMT software pricing ranges from $50 per vehicle per month on transparent month-to-month plans and can go as high as $250 on tiered or enterprise platforms. The headline number rarely tells the full story. What you pay depends on the pricing model, which features sit inside the base fee, and which get billed as add-ons. This guide breaks down the five pricing models you'll see in the market, the factors that move the bill up or down, and how to evaluate a quote so the cost matches how your operation actually runs.
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04/15/2026 13 mins readAutonomous Vehicles in Medical Transportation: Will Self-Driving NEMT Arrive?
Autonomous vehicles are operating commercially in several U.S. cities, yet non-emergency medical transportation remains human-driven. This article examines where AVs already work, why NEMT presents different operational and liability challenges, and what would need to change before autonomous vehicles could play a larger role in medical transportation.
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04/05/2026 10 mins readHow to Use Social Media to Grow Your Medical Transportation Business
235 million Americans use social media daily. NEMT brokers, your clients, their caregivers, and the facilities that refer them are already there. Here's how to make sure your NEMT business shows up when they're looking.
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03/31/2026 10 mins readCybersecurity in NEMT: HIPAA Compliance, Breach Costs, and Practical Defenses
Healthcare data breaches now average $9.77 million. NEMT providers carry patient PHI across dispatch systems, driver apps, and billing platforms — and most have no dedicated IT. Here's what the threat looks like and what actually stops it.
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03/23/2026 9 mins readHow Do NEMT Brokers Get Paid?
Most NEMT providers deal with brokers daily but don't fully understand how brokers make money. The payment model your broker uses affects how quickly you get paid, how trips get authorized, and whether a ride denial is financial or logistical.
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03/18/2026 8 mins readHow Much Do NEMT Companies Make?
A single NEMT van can generate $55,000 a year or $120,000. A 10-vehicle fleet can clear $1 million in revenue or barely break even. The difference almost always comes down to the same three things: contract mix, trip efficiency, and how well costs are controlled.
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